|RCI ACTION COMMITTEE
Defending Radio Canada International - Canada's Voice to the World
| New RCI Programming
as outlined in Job Postings on June 5, 2001
Working Titles, Objectives, Target Audience
Objectives: Daily reflection of Canada.
Target audience: Listeners interested in Canada.
CANADA IN THE WORLD
To reflect Canadian presence and initiatives abroad and to present Canadian position on international issues.
Listeners interested in foreign policy, such as Canadian and foreign diplomats, NGOs, academics (departments of political science etc.) business people, specialized journalists, Canadians abroad, international relations groups.
MEET THE PRESS
2 to 3 topics of national interest debated by representatives of Canadian media
Listeners interested in Canadian informed opinion on current issues.
LET’S MAKE A DEAL
To reflect Canada’s economic activities abroad, as a high tech trading nation dealing in capital, goods and services.
Audience interested in trade and innovation, for example, business and financial circles, potential importers and investors.
ARTS & CULTURE
To reflect Canadian arts & culture, to present and discuss Canadian cultural issues and increase awareness of all these abroad.
General audience but also representatives of cultural organizations, members of artists’ groups, publishing companies, cultural attachés etc.
Personalized resonse to audience mail and interaction with listeners.
Target audience: General audience.
FOLLOW UP UNIT
[This is not a program, but a back up to programs.]
Mission: To maintain a two-way communication with the main stakeholders and affinity groups about RCI programming and activities, in accordance with journalistic practices and standards of the CBC.
To select oranisations and to identify key people within these organizations to inform them about RCI’s programs and activities.
To create and update a data & contact bank.
To select and encourage the identification within all sections of broadcast elements potentially interesting for targeted stakeholders.
To process and transmit the identified items ensuring the strongest impact on the targeted stakeholders.
To ensure regular follow-up with the stakeholders.
Communication, consultations, synergy with programming.
To recall the mission to programming staff.
To find public opportunities to inform about RCI.
And all other activities leading or contributing to the success of the mission.